For emerging concepts or independent operators ready to define who they are.
Focus: clarity, positioning, and fundamentals.
Deliverables:

• Concept narrative & brand pillars

• Menu philosophy outline

• Visual & tonal direction guide

• Basic service flow and SOP templates
  🕰 Typical timeline: 3 - 4 weeks

For teams refining an existing brand or elevating guest experience.
Focus: the relationship between kitchen, floor, and guest.
Deliverables:

• Full guest-journey mapping

• Service rituals & team language

• Menu & plating refinement

• Ambient design cues (lighting, scent, sound)
  🕰 Typical timeline: 6 - 7 weeks

For established brands seeking holistic transformation or multi-unit cohesion.
Focus: scalability, leadership culture, and sustainable excellence.
Deliverables:

• Complete operational playbook

• Leadership & training modules

• Brand alignment across venues

• Launch or relaunch oversight
  🕰 Typical timeline: 8–10 weeks

For operators at a critical inflection point - expansion, acquisition, crisis recovery, or major directional change - where the cost of a wrong decision is high.
Focus: long-form counsel, discretion, and defensible decisions in real operating conditions.

Deliverables:

• Deep contextual audit (brand, financial, people, and operational signals)

• Executive-level decision support (expansion, closure, restructure, or reposition)

• Risk mapping and contingency design (best/worst case pathways)

• Direct advisory in leadership rooms and owner-level discussions

• Ongoing course-correction and refinement as conditions shift

⏱ Typical timeline: 10–16 weeks (with option to extend)